Robin Rizzini studied at the Polythecnic School of Design, which was the first Italian centre for education and research in the industrial design and visual communication field. In his perspective, today the job of the designer shouldn’t be limited to the design of just the product itself. It should include marketing and promotion as well. Especially in times when companies are competitive. Therefore, it is more than ever necessary to come up with new ideas to strengthen the brand through the communication of a fresher image. It is also important for companies to stress on what their designs represent.